We build clear, welcoming websites that explain who you are and what you do in a way that feels natural and easy to understand. The focus is on helping visitors find what they need and take the next step with confidence.
We plan, create, and post content for you, keeping your channels consistent and thoughtful. Our goal is to help you stay visible and connected without adding more to your to-do list.
We build simple, engaging videos that help people quickly understand your work. From shaping the story to the final edit, we create videos that feel approachable and work across platforms.
We build and write clear, human emails that keep your audience informed and engaged. The emphasis is on clarity, warmth, and steady communication that supports long-term relationships.
We set up and build powerful AI-powered platforms — combining chatbots, automations, custom digital assistants, and AI-driven data dashboards into a single, cohesive system.
We guide teams through hands-on AI training that builds confidence and comfort. The focus is on using AI in everyday work in ways that feel manageable, useful, and supportive.
Trusted by mission-driven organizations worldwide
Hello!
We're Ally and Brad — a team with over 15 years of experience helping tourism boards and global organisations reach the audiences they need to reach most.
We take a hands-on, collaborative approach and bring in a trusted roster of specialist experts as needed — ensuring each project is supported by the right skills at the right time.
Our work combines website development, AI-powered platforms, global advertising, video production, and digital campaigns — all focused on driving real, measurable results.
Case Study 01
MidSouth Development District
Blues Backroads had a tourism website built on WordPress that had become harder for the team to manage. We moved them off WordPress onto a more user-friendly, easier platform customized for them, migrating existing content, protecting important SEO, rebuilding itineraries and maps, streamlining events, and creating a custom event submission system for local partners.
✦ Read the Full Case Study →
Case Study 02
U.S. Tour Operators Association (USTOA)
Tasked with a creative concept for the conference theme "Courage," we landed on Courageous Conversations. We reanimated historical icons—many with no original source audio or video—bringing them back to life to inspire a new generation of explorers.
Magellan, you sailed into the unknown and they said you'd literally fall off the earth. What's your secret?
Case Study 03
Webster University
Webster University offers freedom for students to build a degree that reflects who they are. We brought this to life through a warm, intuitive AI experience that turns academic jargon into a conversation.
Case Study 04
The Lobiko Initiative
The Need
Lobiko was doing transformative work—advancing the wholistic development of children in the Congo—but their website didn't reflect it. Static, under-styled, and misaligned with the impact they were making. They needed a web presence as dynamic as their mission.
What We Did
We extended their existing brand and logo to a full web identity—dynamic sections, bold storytelling, and a design that puts the kids front and center. Brand rebuilt. Videos re-edited. Story sharpened.
Case Study 05
Andean Health & Development
After producing a four-minute fundraising video, we repurposed that footage to create a full year of social media, email, and website videos in landscape, square, and vertical formats.
Case Study 06
Lutheran World Relief
A full video production project for LWR Farmers Market Coffee — from script development and on-location filming to editing, music, and final delivery — bringing the story of farmer partners in Nicaragua to life for a U.S. audience.
15+ years of mission-focused marketing — now powered by today's smartest AI tools — so your message reaches further than ever.
Custom avatars, AI visuals, graphics, and voiceovers — built for your campaigns and brand.
We look at how your team works and find the right AI tools to make things faster and easier.
Hands-on sessions that give your team real confidence — from AI basics to everyday storytelling tools.
AI should work for your mission — not complicate it.
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Good work is great.
Good work with good people is even better.
Working with Meaningful Marketing was a genuine pleasure. Strategic, responsive, and they delivered exactly what they promised. You can tell they have been doing this for a while. They get it.
Their expertise in delivering high-quality video content was impressive. Their ability to see the content potential in existing footage and turn it into a full campaign is a real skill.
Their AI consulting and team training sessions were the most practical and useful professional development our team has had. We left with tools we could use immediately.
They don't just deliver content. They deliver strategy that works. Their ability to understand our goals and translate them into a clear narrative is a consistent strength.
Meaningful Marketing are excellent at what they do and a pleasure to work with. I found myself looking forward to our calls and leaving each one with clear next steps.
They took our team's idea, which was really only an idea, and brought it to life across video, digital, and live channels. Executed cleanly and on brief.
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