Serving Mission-Driven Organizations Since 2009

MEANINGFUL MARKETING

See Our Work ↓

Trusted by mission-driven organizations worldwide

Client logos: United Nations Foundation, Lutheran World Relief, World Vision, Webster University, and more
What We Do

OUR SERVICES

01

Websites That Work +

We build clear, welcoming websites that explain who you are and what you do in a way that feels natural and easy to understand. The focus is on helping visitors find what they need and take the next step with confidence.

02

Easier Social Media +

We plan, create, and post content for you, keeping your channels consistent and thoughtful. Our goal is to help you stay visible and connected without adding more to your to-do list.

03

Videos That Connect +

We build simple, engaging videos that help people quickly understand your work. From shaping the story to the final edit, we create videos that feel approachable and work across platforms.

04

Human Emails +

We build and write clear, human emails that keep your audience informed and engaged. The emphasis is on clarity, warmth, and steady communication that supports long-term relationships.

05

Smart AI Platforms +

We set up and build powerful AI-powered platforms — combining chatbots, automations, custom digital assistants, and AI-driven data dashboards into a single, cohesive system.

06

AI Training for Teams +

We guide teams through hands-on AI training that builds confidence and comfort. The focus is on using AI in everyday work in ways that feel manageable, useful, and supportive.

Ally and Brad Labriola, co-founders of Meaningful Marketing
Who We Are

ABOUT THE FOUNDERS

Hello!

We're Ally and Brad — a team with over 15 years of experience helping tourism boards and global organisations reach the audiences they need to reach most.

We take a hands-on, collaborative approach and bring in a trusted roster of specialist experts as needed — ensuring each project is supported by the right skills at the right time.

Our work combines website development, AI-powered platforms, global advertising, video production, and digital campaigns — all focused on driving real, measurable results.

Portfolio

WORK SAMPLES

Case Study 01

Courageous
Conversations

U.S. Tour Operators Association (USTOA)

Tasked with a creative concept for the conference theme "Courage," we landed on Courageous Conversations. We reanimated historical icons—many with no original source audio or video—bringing them back to life to inspire a new generation of explorers.

Historical Avatar Generation Zero-Source Voice Synthesis Immersive Design Live Integration

Magellan, you sailed into the unknown and they said you'd literally fall off the earth. What's your secret?

6 Legends Brought
to Life
0 Source Media
Available
1 Live Global
Audience

Case Study 02

AI Degree
Navigator

Webster University

Webster University offers freedom for students to build a degree that reflects who they are. We brought this to life through a warm, intuitive AI experience that turns academic jargon into a conversation.

  • Custom-fit degree recommendations
  • Clear explanations of "why" matches fit
  • Career pathways and salary insights
  • Spotlight on "Build Your Own Major"
Engagement Longer time on site & higher differentiation
Feature 10-question thoughtful journey
✦ Try it for yourself — Live Demo →
AI Navigator
Webster University
Nice to meet you, Tony! Want to stay in touch? Enter your email — or type skip.
tony@tony.com
Perfect! What describes you best?
I love being creative.
I'm curious about people.
I enjoy solving problems.
MATCH FOUND
BA in Interdisciplinary Studies

Case Study 03

Engaged &
Inspired

The Lobiko Initiative

The Need

Lobiko was doing transformative work—advancing the wholistic development of children in the Congo—but their website didn't reflect it. Static, under-styled, and misaligned with the impact they were making. They needed a web presence as dynamic as their mission.

What We Did

We extended their existing brand and logo to a full web identity—dynamic sections, bold storytelling, and a design that puts the kids front and center. Brand rebuilt. Videos re-edited. Story sharpened.

Website Enhancement Brand Rebuilding Video Re-Editing Impact Storytelling
Lobiko Initiative website case study
1 VIDEO
Landscape Content
Square Format
Vertical Stories
Email Videos
Website Assets
52 Weeks of Content

Case Study 04

Maximum Content
Lifecycle

Andean Health & Development

After producing a four-minute fundraising video, we repurposed that footage to create a full year of social media, email, and website videos in landscape, square, and vertical formats.

Content Repurposing Multi-Platform Formats Full Year of Content Weekly Storytelling Assets

Case Study 05

From Script
to Screen

Lutheran World Relief

A full video production project for LWR Farmers Market Coffee — from script development and on-location filming to editing, music, and final delivery — bringing the story of farmer partners in Nicaragua to life for a U.S. audience.

Script Development Video Production On-Location Filming Final Delivery
Cutting Edge

ARTIFICIAL INTELLIGENCE

15+ years of mission-focused marketing — now powered by today's smartest AI tools — so your message reaches further than ever.

AI-powered marketing tools

Content Creation

Custom avatars, AI visuals, graphics, and voiceovers — built for your campaigns and brand.

  • AI avatars for events & campaigns
  • Images, graphics & visuals
  • Professional AI voiceovers

Consulting & Strategy

We look at how your team works and find the right AI tools to make things faster and easier.

  • Workflow review & optimization
  • Tool recommendations for your budget
  • Clear, jargon-free strategy

Training & Workshops

Hands-on sessions that give your team real confidence — from AI basics to everyday storytelling tools.

  • Beginner-friendly team training
  • Video, image & chatbot tools
  • Practical, ethical, and fun

AI should work for your mission — not complicate it.

AI-powered marketing tools
Motion & Story

VIDEO SAMPLES

Inspire 20th Anniversary
Andean Health & Development AHD Cotopaxi
SideChef Brand Video
Lutheran World Relief Coffee Is Life
Stone + Cloth Brand Story
Lutheran World Relief Coffee Farmer
Outpatch Give Where You Live
Sigmund The Power of Collaboration
Lutheran World Relief Coffee Couple
Andean Health & Development What We Do Every Day
Papua New Guinea Tourism Papua New Guinea
Novo Impact Report
Lutheran World Relief VR Doc
Lutheran World Relief Mini Doc — Daisy, Peru
Papua New Guinea Tourism PNG Media Lunch
Galapagos Conservancy Galapagos
Lutheran World Relief Mini Doc — Champa, India
Live Event Live Recording

WHAT CLIENTS SAY

Their expertise in delivering high-quality video content was impressive. Their ability to see the content potential in existing footage and turn it into a full campaign is a real skill.

★★★★★
Video Production Client

Their AI consulting and team training sessions were the most practical and useful professional development our team has had. We left with tools we could use immediately.

★★★★★
AI & Innovation Client

They don't just deliver content — they deliver strategy that works. Their ability to understand our goals and translate them into a clear narrative is a consistent strength.

★★★★★
Creative Strategy Client

Meaningful Marketing are not just excellent at what they do — they are a pleasure to work with. I found myself looking forward to our calls and leaving each one with clear next steps.

★★★★★
Retainer Client

They took our team's idea — which was really only that, an idea — and brought it to life across video, digital, and live channels. Executed cleanly and on brief.

Let's make
something

MEANINGFUL.

Schedule a time that works for you