We build clear, welcoming websites that explain who you are and what you do in a way that feels natural and easy to understand. The focus is on helping visitors find what they need and take the next step with confidence.
We plan, create, and post content for you, keeping your channels consistent and thoughtful. Our goal is to help you stay visible and connected without adding more to your to-do list.
We build simple, engaging videos that help people quickly understand your work. From shaping the story to the final edit, we create videos that feel approachable and work across platforms.
We build and write clear, human emails that keep your audience informed and engaged. The emphasis is on clarity, warmth, and steady communication that supports long-term relationships.
We set up and build powerful AI-powered platforms — combining chatbots, automations, custom digital assistants, and AI-driven data dashboards into a single, cohesive system.
We guide teams through hands-on AI training that builds confidence and comfort. The focus is on using AI in everyday work in ways that feel manageable, useful, and supportive.
Trusted by mission-driven organizations worldwide
Hello!
We're Ally and Brad — a team with over 15 years of experience helping tourism boards and global organisations reach the audiences they need to reach most.
We take a hands-on, collaborative approach and bring in a trusted roster of specialist experts as needed — ensuring each project is supported by the right skills at the right time.
Our work combines website development, AI-powered platforms, global advertising, video production, and digital campaigns — all focused on driving real, measurable results.
Case Study 01
MidSouth Development District
Blues Backroads celebrates the music, culture, food and communities of the Mississippi Delta and surrounding region. MidSouth Development District wanted a website that could bring all of those stories together while also giving local partners an easy way to contribute events and keep visitors connected to what is happening across the region.
We moved the existing website from WordPress to a custom platform built around how their team actually works. Along the way, we migrated the content, protected important SEO, rebuilt itineraries and interactive maps, and created a custom event system where regional partners can submit events for review. The result is a tourism website that is easier to explore, easier to manage and ready to keep growing.
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Case Study 02
Adventure International
Adventure International has spent decades creating extraordinary travel experiences and has grown into a family of specialized brands covering different destinations, experiences and travelers. We worked closely with the team to understand the full family of brands and bring the bigger Adventure International story together.
We dug into years of destinations, travel products, photography, video, newsletters and company knowledge, mapping how the brands and experiences connected and where they overlapped. We then used that research to build a new website that brings everything together while keeping each brand distinct. We also redesigned the email newsletter to carry the same look, voice and organization into future communications.
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Case Study 03
U.S. Tour Operators Association
When USTOA chose "Courage" as the theme for its annual conference, we were asked to come up with a creative way to bring that idea to life. Our answer was Courageous Conversations, a series of unexpected conversations with some of history's most famous explorers and adventurers.
There was little, and in some cases no, original audio or video to work with, so we combined historical research with AI animation, voice technology, writing and creative production to bring each personality to life. The finished pieces became part of the live conference experience, giving the audience a fun and surprising way to hear from people who quite literally ventured into the unknown.
Magellan, you sailed into the unknown and they said you'd literally fall off the earth. What's your secret?
Case Study 04
Webster University
Webster University gives students a lot of freedom to shape an education around who they are and where they want to go. We wanted prospective students to experience that flexibility for themselves rather than simply reading about programs and degree options on a website.
We created a friendly AI Degree Navigator that asks students about their interests, personality and goals, then introduces them to degrees that might be a good fit. Instead of simply giving someone a result, it explains why each recommendation makes sense, introduces possible career paths and highlights Webster's Build Your Own Major option. It turns exploring college programs into a much more personal conversation.
✦ Try the Demo →Case Study 05
The Lobiko Initiative
The Lobiko Initiative supports the holistic development of children in the Democratic Republic of the Congo, working alongside communities to create opportunities for children to learn, grow and thrive. We worked with the organization to bring more of that energy, humanity and sense of possibility into its digital presence.
Starting with Lobiko's existing logo and identity, we expanded the brand into a fuller website experience built around the children, people and stories at the heart of the organization. We also strengthened the messaging, reorganized content and re-edited existing videos so everything felt connected. The result gives Lobiko a stronger foundation for sharing its work with supporters, partners and new audiences.
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Case Study 06
Andean Health & Development
Our work with Andean Health & Development started with a four-minute fundraising film telling the story of its healthcare work in Ecuador. But a great shoot produces far more than four minutes of useful footage, so we looked at how we could make everything we captured work harder for the organization.
We went back through the footage and created an entire library of additional content for social media, email and the website. Stories were edited into landscape, square and vertical formats so they could work naturally across different channels. One production ultimately became a full year of storytelling, giving Andean Health dozens of ways to keep sharing its people, mission and impact long after the original film was finished.
Case Study 07
Lutheran World Relief
For Lutheran World Relief's Farmers Market Coffee, we had the opportunity to tell the story behind a cup of coffee by taking viewers directly to the people and places where it begins. The goal was to connect a U.S. audience with the farmers behind the product in a way that felt personal, beautiful and real.
We handled the project from beginning to end, developing the script, planning the story, filming on location in Nicaragua and bringing everything together through editing, music and final production. The finished film combines the story of the coffee with the stories of the people who grow it, giving audiences a much more human connection to what is behind the product.
15+ years of mission-focused marketing — now powered by today's smartest AI tools — so your message reaches further than ever.
Custom avatars, AI visuals, graphics, and voiceovers — built for your campaigns and brand.
We look at how your team works and find the right AI tools to make things faster and easier.
Hands-on sessions that give your team real confidence — from AI basics to everyday storytelling tools.
AI should work for your mission — not complicate it.
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Good work is great.
Good work with good people is even better.
Working with Meaningful Marketing was a genuine pleasure. Strategic, responsive, and they delivered exactly what they promised. You can tell they have been doing this for a while. They get it.
Their expertise in delivering high-quality video content was impressive. Their ability to see the content potential in existing footage and turn it into a full campaign is a real skill.
Their AI consulting and team training sessions were the most practical and useful professional development our team has had. We left with tools we could use immediately.
They don't just deliver content. They deliver strategy that works. Their ability to understand our goals and translate them into a clear narrative is a consistent strength.
Meaningful Marketing are excellent at what they do and a pleasure to work with. I found myself looking forward to our calls and leaving each one with clear next steps.
They took our team's idea, which was really only an idea, and brought it to life across video, digital, and live channels. Executed cleanly and on brief.
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